SteelSeries is an international company that produce innovative tech accessories. The company had launched new video gaming controllers and headphones and needed the right marketing campaign to help them increase exposure to the right crowd. NewsWatch TV was their top choice and SteelSeries’ Sr. Marketing Director Tori Pugliese, was not disappointed. She was delighted that the NewsWatch crew knew exactly how PR works and effortlessly conveyed their message in a way that the audience would fully understand. NewsWatch TV aired a professionally made review segment to over 95 million U.S. households and it was also seen in every U.S. market. SteelSeries’ new tech accessories generated many sales and continuous distribution as a result.
NewsWatch TV is an American television series that airs topics that discuss all of the latest news relating to consumer electronics, mobile apps, entertainment, breaking technology and health. The TV series began on March 1990 and would exclusively focus on breaking financial news. After broadening their audience over the past two decades, they now broadcast to over 200 U.S. markets and more than 96 million households nationwide. NewsWatch TV currently airs weekly on the ION Network and bi-weekly on the AMC network.
NewsWatch TV is hosted by Andrew Tropeano, who also serves as the series’ executive producer and vice president. The 30-minute show has special reports that are frequently hosted by Amanda Forstrom, Susan Bridges and Eric Forrest. NewsWatch TV has aired over 1,000 original episodes and has won numerous awards for their excellence including their most recent, the Platinum and Gold Marcom Awards in 2017. Last year, they launched a segment called AppWatch that focuses on upcoming mobile apps and thorough reviews.